Version 2.0 of 06/05/2025

Privacy policy for OLYZON.TV services

Contact details and services provided by OLYZON.TV

OLYZON.TV offers advertisers a video ad contextualization service to optimize the delivery of video ads of various ad formats within a stream video content broadcast on CTV (Connected TV).

This Privacy Policy describes the processing of data of individuals who view these video ads and describes the use of tags or tracers by OLYZON.TV and/or by various intermediary technical partners to provide OLYZON.TV services to advertisers and/or CTV publishers.

OLYZON.TV is a service operated by OLYZON SAS, registered in the Paris Trade and Companies Register under number 953 836 913, with registered office at 229 rue Saint-Honoré, 75001 Paris.

How the OLYZON service works

OLYZON.TV analyzes the video streams broadcast by a partner publisher, to determine the most relevant moments of those videos (contextual segments) in order to deliver appropriate advertising content, according to the advertising format chosen by the advertiser. No personal information is collected during this analysis and contextual segment creation phase.

A technical service provider of CTV, called SSAI (Server Side Ad Insertion), will then encapsulate and deliver the video ad format within the video at the precise moment when that ad will be most opportune, in affinity with the advertiser's brand, according to the contextual segment previously identified by OLYZON.TV. At this stage, data is processed to route the advertisement and the video to the channel the visitor is watching: a tag collects the visitor's IP address. This technical routing is carried out by an advertising service provider, an "AdServer", which acts as a data controller.

Use of tracking devices to measure advertising performance

A tag (technically an instruction) and a pixel (technically a small file that informs the server on which it is hosted that the user has visited a page), will be placed on the ad impression broadcast on the publisher's channel during this phase, for the purpose of analyzing ad performance: in order to measure the effectiveness of the video advertising campaign viewed by the user, a pixel (a small image) will be sent within the ad to enable the number of ad impressions to be counted. The pixels, will enable an advertising performance provider to (i) analyze the user's behavior in relation to that advertisement, and in particular whether the user clicked on the ad (ii) and to combat advertising fraud, as well as geo-localize at a town level. In this case, the IP address, the IDFA or other unique identifier, the CTV channel viewed and the time, will be collected by OLYZON.TV, in its capacity as joint data controller, along with the Channel publisher and the advertiser (or its agency). The advertising performance and anti-fraud service providers will perform their services as data processors or controllers. The collection of IP addresses may permit to identify the same user on different media (mobile, TV, etc.). There may be a match with data previously held by the technical service provider or the advertiser may occur, but this match is beyond the control of OLYZON.TV's control. Advertisers may also include pixels from their own advertising performance analytics providers.

Personal data subject of data processing

OLYZON collects or allows its technical service providers or those authorized by the publisher or advertiser to collect the following information:

IP address
Unique identifier (pseudonym)
The IDFA or other identifier associated with the terminal
CTV channel watched by the user, time of day (contextual data)
Technical information about the terminal used (computer, mobile phone, tablet, connected TV, etc.), its operating system and screen size,
Information on the characteristics of the user's activity on his terminal (click on the advertisement viewed)
Information on whether or not the user has consented to the use of cookies

Purposes of data collection

Provide the OLYZON video contextual advertising service to publishers and advertisers, where applicable through programmatic sales platforms (real-time ad auctions).
Serve ads within the video (based on consent)
Limit the number of ads served to the same user (based on consent)
Analyze ad performance (based on consent)
check the geographical zone where the ad is displayed
Determine whether or not the user has consented to the installation or reading of tracers within the consent string (based on legal obligation)
To share the Consent String with technical partners for the purpose of analyzing advertising performance (based on consent)
To develop and improve OLYZON.TV services (based on legitimate interest)
To Ensure security and fight against advertising fraud (based on legitimate interest)
To conduct audits related to the corporate operations of OLYZON.TV (based on legitimate interest)

Recipients of the data collected

The data collected by tracers is intended for:

To the OLYZON.TV technical teams, and to its hosting provider: AWS
Technical providers of advertising performance analysis, geolocation (town level) and ad fraud prevention
IAB Europe in case of audit or complaint management: https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/
The technical service providers of AdServing (which routes advertising) or Ad decision server (which routes advertising requests to Demand partners to buy the available inventory): as data controller
To SSPs and DSPs, as subcontractor and/or data controller) for programmatic sales.

The list of service providers may change depending on the partnerships established by OLYZON.TV and will be updated.

These data may be transmitted by OLYZON to administrative and judicial authorities upon request or court order, or be used to defend the rights and interests of OLYZON.TV, and, if necessary, be transmitted as part of the corporate operations of OLYZON.TV.

Data retention periods

Data (IP address, IDFA, unique identifier, TC String) are collected by OLYZON.TV for transmission for processing by the above recipients, but are not retained by OLYZON.TV. Please refer to the privacy policies of the aforementioned partners to determine their respective privacy policies.

The logs (IP address, date and time, and content of the request (identifiers/URL/impression/advertisement viewed/technical characteristics of the user's devices) are kept for 30 days, for the purpose of resolving technical problems and their statistical impact.

Transfer of data outside the European Union

OLYZON.TV is a French company, and your data will be processed outside the European Union when it is processed by technical service providers, partner DSPs or SSPs, or Ad Decision Servers mainly located in the United States. In this case, the standard contractual clauses published by the European Commission on June 4, 2021 will be used.

Consent to the installation of tracers or to the data processing concerned

The macros and pixels used by OLYZON and its partners to measure advertising performance are considered by the supervisory authorities as tracers and require the prior consent of users.

OLYZON participates in the IAB Europe Transparency & Consent Framework (TCF IAB), and complies with the TCF IAB Specifications and Policies. OLYZON's TCF IAB identification number is 1368.

The User's consent to the use of tracking devices for advertising performance, ad fraud prevention, non precise geographical verification, or audience measurement purposes is collected by the CTV Publisher, or the audiovisual equipment manufacturer, and is transmitted to OLYZON and its partners within the consent string, in particular within the tool developed by the IAB Europe (Internet Advertising Bureau Europe). The Publisher concerned allows the user to revoke his consent on his channel or on the equipment in question.

OLYZON does not store data, with the exception of logs, for 30 days, in a format that cannot be exploited as personal data processing: this is a history of advertising impressions for debugging purposes. OLYZON is therefore not in a position to process the user's withdrawal of consent, which must be expressed directly to the CTV publisher, channel or equipment manufacturer concerned.

RGPD user rights

In accordance with the French Data Protection Act of 6 January, 1978, as amended, and European Regulation no. 2016/679 of 26 April 2016, users have the right to access and rectify data, the right to erasure and, under certain conditions, the right to object, the right to limit processing and the right to portability of data. As a general information, OLYZON does not store any data, but certain subcontractors or partners responsible for processing as mentioned in the section "DATA PROCESSORS" may keep the data processed for the purposes indicated in their respective privacy policies.

Any user may exercise the various rights listed above:

By e-mail to privacy@OLYZON.TV
By post to the following address: OLYZON.TV - RGPD rights - 229 rue Saint-Honoré, 75001 Paris
By e-mail to the Délégué à la Protection des Données (DPO): dpo@olyzon.tv or
at the following address: DPO OLYZON.TV - 57, Avenue Franklin Delano Roosevelt - 75008 Paris.

In the event of a dispute, the user may also lodge a complaint with the Commission Nationale Informatique et Libertés (CNIL) at the following postal address: CNIL - 3 Place de Fontenoy - 75007 Paris.

This privacy policy may be updated, with reference to its date of revision. Any updates will be posted on the website.